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Only 1 in 25 US med spas runs Click-to-DM. Be first in your metro.

Click-to-DM ads.AI books the lead.

We run paid Instagram and Facebook ads that open a DM, not a landing page. An AI receptionist answers in 60 seconds, qualifies the lead, and books the appointment straight into your calendar.

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9:41
jenna_mActive 2m ago
Today 3:14 PM
Hi! I want to book the $89 Welcome Glow HydraFacial.
Message...
Integrations
InstagramFacebookManyChatBoulevardVagaroMindbodyAesthetic RecordInstagramFacebookManyChatBoulevardVagaroMindbodyAesthetic Record
How it works

From paid impression to booked patient.

Four stages, fully managed. The clinic does not touch a single message in the chain.

01 / 04

Meta ad

A high-value, low-ticket offer runs on Instagram and Facebook. The CTA opens a DM, not a landing page.

02 / 04

Instagram DM

An AI receptionist qualifies the lead, proposes a time, and captures a phone number. Under one minute.

03 / 04

Booking sync

The slot writes back to your booking platform automatically. Your front desk sees a name on the calendar, not a lead to chase.

04 / 04

SMS reminders

Confirmation immediately. Reminders 24 hours and 2 hours before. Reply to cancel or reschedule.

Alex Ryder, founder of Ryder Scale
Who's behind this

Built by an operator, not an agency.

I'm Alex. I built Ryder Scale because every med spa owner I talked to said the same thing: they pay agencies $2,000 a month for posts that don't book, and watch DM leads die in the inbox overnight. The system here is the one I'd run myself if I owned a clinic. One channel, one offer, one person accountable.

We're onboarding the first cohort of clinics. One per metro, month-to-month after the initial term. If your metro is taken, I'll tell you on the audit call instead of stringing you along.

Book a 20-minute audit
Frequently asked

Honest about what's hard.

Cash-pay specialty clinics: med spas, hormone therapy, hair restoration, semaglutide, IV therapy. Not insurance-based, not e-commerce, not SaaS. One offer per clinic at launch; we can add more once the first is producing.
No. Jenna is trained on your clinic voice, your offers, and your qualifier rules. She handles bookings naturally and steps out the moment a conversation goes off-scope (medical questions, complaints, returning-patient issues). Your front desk picks up with full thread context.
We run on Meta's official Click-to-DM API and ManyChat (a Meta-approved partner), inside Meta's terms. Creative is built to Meta's Health and Wellness rules: no before/after carousels for Botox, no personal-attribute copy. We send appointment reminders via SMS, not DM (Meta deprecated DM reminders in April 2026).
The structure handles it. Per-booking pilot option ($79 per appointment we write to your calendar, verifiable in your booking platform, not dependent on you self-reporting show rates). Month-to-month after the initial term. 14-day go-live refund on the setup fee. If we're wrong about your fit, you find out within two weeks of signing, not six months in.
A VA replies in ~12 minutes and sleeps. Jenna replies in 38 seconds at 2am. ManyChat is the tool we run on; the real work is the ad creative, the qualifier logic, the booking-platform integration, the SMS sequences, and the weekly readout. You can build it yourself. Most owners don't.
Yes. Confirmed appointments write to whichever of those you already use. We sync at onboarding; you don't change tools.
We geofence those states (plus EU traffic). Jenna identifies as an AI assistant on her first reply in regulated states. Everywhere else she goes by Jenna as a named persona, which is standard and legal. We update the geofence as new state laws pass.
DM-to-booking lands in the 5% to 30% range, driven by offer strength, qualifier flow, and ad creative. We model your specific funnel during the audit and tell you what we think you'll hit, with the assumptions written out. No single-number promise.
No. 90-day initial term on the retainer. Month-to-month after that. Cancel anytime with 30 days notice. Plan 02 pilot is a 60-day window with no monthly retainer at all.
Book the audit

Stop losing another DM.

Pick a 20-minute slot. We'll walk through how your clinic gets bookings now, and I'll show you how Click-to-DM ads and the AI receptionist would run for your setup.