Marketing strategy
A med spa marketing plan built around one new-patient offer
A one-page med spa marketing plan built around a single new-patient offer, with every row walked through.
Read the guideMed spa marketing,
from ad to appointment.
Practical guides to choosing a marketing partner, testing your ads and knowing what a booked consult really costs.
Marketing strategy
Med spa marketing strategies that lead to booked consults
A channel-by-channel guide to med spa marketing judged on one number: booked consults.
Read the guideMore guides for clinic owners
Booking economics
How much should a med spa spend on marketing?
Build your med spa marketing budget from spare capacity and margin per patient, not a revenue percentage.
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Booking economics
How to track ROI for med spa marketing
Cheap leads are only one number. Follow the cost through to the consult, the visit and the patient.
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Choosing an agency
How to choose a med spa marketing agency
What happens after the click? Seven questions that make agency proposals easier to compare.
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Choosing an agency
Pay per lead vs pay per booked consult: a med spa owner's checklist
Compare agency pricing models by what triggers the fee, then pin down the definitions before you sign.
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Ads & DM booking
Instagram ads for med spas: where should the click go?
A lead form, a landing page or a DM? Compare the three routes before choosing your next campaign.
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Ads & DM booking
Click-to-DM ads for med spas: what they are and when to use them
A plain definition of click-to-DM ads for med spas, how they compare with forms and pages, and when to use them.
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Ads & DM booking
How AI improves med spa marketing, and where it should stop
What an AI receptionist does well in a med spa DM flow, where it must stop, and how to test one.
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Booking economics
Med spa lead generation: how to get consults, not just leads
A lead is a name. A consult is a time in your calendar. How to get the second, and what to ask providers.
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Ads & DM booking
Facebook ads for med spas: offer, creative, budget and real lead cost
Set up Meta ads for one offer, stay inside Meta's health rules and work out your own cost per booked consult.
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Booking economics
How to cut med spa consult no-shows with a card on file
Cut consult no-shows with a card on file: kind wording, the right booking step and five numbers to track.
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Marketing strategy
How to design a med spa new-patient offer that books
One treatment, one price, one next step: a sheet for building a new patient offer that fills slots without discounting.
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Ads & DM booking
Med spa DM scripts: 20 new-patient questions and how to answer them
Fill-in-the-blank replies to the 20 Instagram DM questions new patients ask, plus handoff lines for clinical ones.
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Booking economics
Med spa marketing agency cost: retainers, ad spend and pay per consult
Agency fee, Meta ad spend and hidden fees, plus how to compare a retainer against pay per booked consult.
Read the guideWhat would this look like for your clinic?
Walk through one front-end offer, the ad creative and the route into your calendar. Start with a 20-minute audit.